Dear Friends and Entrepreneurs, It was a wonderful day that ended terribly for me and I turned off the studio microphone and went home… No radio show from me today! Yes it was the day of “the shooting” and lots of people had lots to say, and I was not one of them; and in […]Read more "When There is a “Shooting” Please just Shut Up and Be Still…And can you ever say”…And I do it well.”"
Dear Friends and Entrepreneurs, This is fat Tuesday evening and Ash Wednesday Eve. And we began Season 2 of our going and growing radio program Radio On The Edge. I discovered that what I thought I knew was true in a thoughtful Wall Street Journal article entitled, Older Entrepreneurs Do It Better. So a lot of […]Read more "What if You Knew That You Were Going to Lose Your Job This Year? & Ashes to Ashes."
Dear Friends and Entrepreneurs, The Big Super Bowl Game is tomorrow and remember it is only a football game… nothing more. And even though we have learned in this course how to do some clever and creative ways of persuading folks and doing good advertising… most of the stuff that they will sell for millions […]Read more "And Jesus Was Smarter Than the Folks Doing Super Bowl Ads"
Dear Friends and Entrepreneurs, I just read that the cost of the Super Bowl Commercial for this Sunday is now around 5 million dollars for a one minute message…Do you think it is worth that? Just before I did this I got a message and a request….”I definitely need a video for my website and […]Read more "I Am Sorry But If You Don’t Know This Super Bowl Commercial Formula it is costing you time and money"
I remember well the picture of the legendary consultant Peter Drucker who peered out from the cover of Forbes Magazine and declared, “I am sorry but everything you have learned about business today is wrong.” Could that be true of you and me? Today as I help you build your Super Bowl commercial you will […]Read more "I Am Sorry But They Don’t Care About You and Your Business!"
Dear Friends, Yesterday I helped a business owner discover that unless he could get his business story down to one minute, and in a video presentation, that he was not ready to do any strategic planning, branding, marketing, or new product development. I also helped three businesses around the world do their video commercial, and […]Read more "Your Super Bowl Commercial Will Help Build your Business in 2018"
Through the week I will be teaching you how to build your business by doing a Super Bowl commercial whether you can afford to produce it or air it or not…. Never do any more strategic planning, first do a Super Bowl commercial. More to come. We did as promised and produced this radio program: […]Read more "RadiOnThEdge – Would Jesus & Company Do a Super Bowl Commercial"